Greeters Hosted by Dry Humor Marketing

HI, MY NAME IS STEPHEN CUSTER
I started Dry Humor Marketing because I believe marketing is seriously fun. I take strategy and data seriously so my clients aren’t just throwing things against the wall to see what sticks. I also help my clients craft authentic stories that inspire people to act. 

But most of all, I make marketing fun by injecting a little levity, because we all need a good laugh every day.

My company is called Dry Humor Marketing because I’ve been told I have a dry sense of humor. I take that to mean that I think I’m smarter than the next guy and also my jokes aren’t funny. Either way, I know that the best marketing messages stick because they move people emotionally and/or they brighten someone’s day with some humor. I help my clients find the right style of humor that gets their message remembered by their customers.

Humor is no replacement for authenticity, though. I don’t craft messages to be funny for funny…ness sake. My clients are passionate about their products and services, so I help them tell their story in a way that shows the true impact of their business. Everyone loves a good story.

However, humor AND authenticity don’t get you very far without serious strategy. I educate my clients on the latest trends and tools in the marketing world to get real results. I follow the data to fashion the message, and then I use new data from each campaign to refine and innovate that message.