Salem Reporter was founded to fill a need for quality, trusted local news in the Salem area. This all-digital, 24/7 news operation was designed by Les Zaitz, a veteran Oregon journalist. Salem businessman Larry Tokarski recruited Zaitz to establish the business.
What are some of your passions? How do they fuel you every day?
We are passionate about giving Salem a source of news that is credible - accurate, fair and trusted. We want to help citizens learn more about their community so they can be more engaged in decisions and events affecting their lives.
What are some difficulties that you face in your industry?
Across the U.S., the media is challenged by diminishing trust by citizens. With the explosion in social media, traditional media organizations -- newspapers, particularly -- have seen a startling decline in revenue, both from readers and advertisers. Quality news delivered locally is the future.
What is something, a saying or quote, that you live by, and how has it impacted your business?
We believe in the power of truth. When people have that, they have the power to act, and to act well.
What are some of your company's exciting updates or news that you'd like to share with Salem Area Chamber members?
Salem Reporter is a subscription model that will attract a devoted, attentive audience. Our model is designed to deliver effective marketing for those who want to reach Salem customers. Business leaders interested in being on the ground floor of this innovative approach should get in touch soon.
What are your goals for Chamber membership?
We want to be accessible to Chamber members so we can report accurately and actively on the business community. We ask Chamber members to be free with sharing possible stories. The Chamber may be able to assist with that!
Who do you wish to connect with in Salem?
As media, we want to connect with those who make things happen in Salem. We want to know about challenges, successes and obstacles. We want to know about less-than-obvious players in the community.
If you could say one thing to the Salem community about your business, what would it be?
Salem Reporter is here to deliver in-depth and accurate local news that you can trust, provided by experienced professionals who will show no fear or favor in their work. We are accountable to the citizens of Salem -- no one else.